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Pradeep Balasubramanian


Following my passion as a motion graphics designer, I have delved into the world of programming to bring interactivity to the intricate animations I produce. Although Adobe’s After Effects CS5 has become a platform for me to flex my creativity, my interest in the world of computational arts has further extended my reach as designer to a different and larger audience. It is my objective with this piece to solve a design problem posed by traders and analysts alike within the financial industry. To help visualise mass volumes of data and simultaneously compare data streams, whilst creatively freeing users, especially traders, from the monotony will be my challenge here. A challenge I have openly accepted, as it will stretch the limits of my design abilities and creative intellect. With the use of the Microsoft Kinect, Adobe After Effects, and my programming knowledge, I hope to bring a new and engaging experience to data visualisation.